Course curriculum

  • 1

    Welcome

    • Welcome Back to our School

    • Whom this course is meant for.

    • The course Navigation

    • Before we begin...

  • 2

    Marketing Strategy for Startups

    • My Goals and Milestones

    • A message from your instructor

    • The Startup Stepping Stones

    • Use SMART goals to focus on critical business goals

    • The purpose of SMART goals

    • Create detailed documents to know your target buyers

    • Have clear, convincing messaging.

    • Create a content marketing strategy to generate leads.

    • Distribute the content you create.

    • Run ads for short-term results.

    • Implement a digital PR strategy to recognize your brand by your customers.

    • Measure and improve customer lifetime value (CLV).

    • Establish and cultivate your reputation.

    • Build a referral engine

    • Startup Marketing Ideas

  • 3

    Next Steps

    • Before you go...Also, discussions enabled for this course, see right-hand top corner for discussions button click to write