Course curriculum

  • 1

    Welcome back to school

    • Welcome Back to your School

    • Whom this course is meant for.

    • The course Navigation

    • My Goals and Milestones

    • A message from your instructor

  • 2

    Write Plain and Simple English

    • Write Short Sentences

    • Use the active voice

    • Use I, we and you

    • You are writing for your reader

    • Instruct

    • No nominalisation

    • Use headings and lists

    • Write accessible hyperlinks

  • 3

    Content Writing Startegy

    • Simple Content Strategy

    • Create a content market Strategy

    • Creating quality content

    • ROI Content

    • Content creation plan

  • 4

    Content Writing for Prospects

    • Content Writing and Marketing

    • Measurable Business Goal

    • Buyers Persona

    • Know your Audience

    • Under standing Buyer's journey

    • Developing Buyers Journey

    • Mapping content to a journey

    • Buyer's journey across various touch points and channels.

    • Content writing Goals and Objectives

    • Importance of Titles

    • Reading Experience with micro content links

    • Write in depth

    • Repurpose your content.

    • Use data to strengthen your points.

    • Publish original research.

  • 5

    Content Writing for Branding

    • Brand Persona

    • Brand Voice

    • Content Writer with Marketing insights

    • Go beyond written formats

    • SEO Writing Tips & Techniques?

  • 6

    Non-Organic Traffic

    • Organic and Non Organic (Paid) Traffic

    • Data-Driven Content

    • Content Quotes and Interviews

    • Emerging Trends

    • Technical Guides and How-Tos

  • 7

    Content Creation

    • Introduction

    • Content Creation Startegy

    • Content Creation

    • Content is Important

  • 8

    Next Steps...

    • Content is important

    • Before you go...Also, discussions enabled for this course, see right-hand top corner for discussions button click to write