Course curriculum

  • 1

    Welcome

    • Welcome Back to your School

    • Whom this course is meant for.

    • The course Navigation

    • Build a Brand

    • Before we begin...

  • 2

    BRAND Building Introduction

    • My Goals and Milestones

    • Introduction

    • What Is A Brand?

    • Examples of Great Brands

  • 3

    BRAND Creation

    • Creating a Brand Strategy

    • Putting Your Brand in Play

    • Components of a Great Brand

  • 4

    BRAND Presence on Social Media

    • Establishing a Social Media Presence

    • Building a Brand Voice

  • 5

    BRAND Monitoring and Measuring

    • Monitoring & Measuring Your Brand

    • The Importance of Monitoring and Measuring

    • Metrics to Measure

    • Tools to Use

    • Knowing When/How to Improve your Brand

    • Using Brand Metrics and Social Monitoring

  • 6

    Next Steps

    • Conclusion

    • Before you go-Also, discussions enabled for this course, see right-hand top corner for discussions button click to write